Lead generation tips

As marketers, we must not rest on our laurels flows automated email. The fact that we can build a complex branch of if / then for every possible action does not mean that is what needs to be done, or it will bring us closer to understanding our potential customers.
Instead, we must challenge ourselves to achieve a customer-centric approach to marketing automation. Marketing automation should make our decisions lead and customer-related easier, no more messy.

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